How fixes are ordered
The audit ends with a ranked list, not a long to-do list. Items are ranked by two questions: how much damage the problem is doing now, and how hard the fix is to reverse. Problems that are costing sales or exposing the brand come first. Changes that are hard to undo come with a review by you before anything moves.
Each fix has a named owner, a due point and a check afterwards. Some fixes sit with you, such as trademark filings or agreements with partners. Some sit with us, such as content corrections in listings you are allowed to edit. The split is written down in the plan.

