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  • Registry checked against your trademarks
  • Catalog ownership mapped
Plain product boxes on a wooden shelf

Brand audit

The Amazon brand audit: what we check, what you receive

A read-only review of registry, catalog ownership, listing content and reseller activity, ending in a ranked list of fixes you approve.

  • Read-only, nothing changed before approval
  • Ranked findings, not a long list
  • Evidence file you can hand to an adviser

Step 1 of 4

What do you need help with most?

What the audit covers

The audit looks at four areas. Registry status compares the marks and access rights on the platform with your trademark records. Catalog ownership maps who created and can edit each detail page. Listing content checks titles, bullets, images and claims against your brand standard. Reseller activity looks at other sellers on your pages and the offers they make.

Each area produces findings with evidence attached: a screenshot, a date and a note on the expected state. The audit does not change anything on the marketplace. Its output is a plan.

Four areas we review

  • Registry status

    Marks, access rights and pending items compared with your records.

  • Catalog ownership

    Who created and can edit every detail page the brand relies on.

  • Listing content

    Titles, images, claims and variations checked against the brand standard.

  • Reseller activity

    Other sellers and offers on your pages, with the rules they may be breaking.

What you receive

You receive three things. First, a short summary of the most important findings and what they mean for sales and brand control. Second, a ranked list of fixes, each with an owner, the evidence behind it and the checks that show it worked. Third, an evidence file for each finding that matters for enforcement, kept in a form your intellectual property adviser can use.

We walk you through the summary on a call. We do not send a long spreadsheet and leave you to interpret it.

How fixes are prioritised

Findings are ranked by two questions: how much damage the problem is doing now, and how hard the fix is to reverse. Active problems that cost sales or expose the brand come first. Changes that are hard to undo wait for your review. Some fixes are yours, such as trademark filings or partner agreements. Others are ours, such as content corrections in listings you control.

The audit in four steps

  1. Scope

    Marketplaces, marks and listings in scope agreed, with access discussed.

  2. Review

    Read-only checks run across the four areas, with evidence captured.

  3. Rank

    Findings ordered by damage and reversibility, reviewed with you.

  4. Hand over

    Summary, fix list and evidence file delivered, with a call to walk through them.

Questions about the audit

Does the audit change anything?

No. It is read-only. Any fix is proposed, approved and then carried out by the person with the right to make it.

How long does it take?

It depends on the number of marks, listings and marketplaces. We confirm timing after the scope call and do not promise a date before we have seen the catalog.

Can the audit be used in a dispute?

The evidence file is built to support a case, but whether it is used, and how, is for you and your adviser to decide. We do not give legal opinions.

Request your brand audit

Send the basics and we will confirm the scope. The audit starts once you have approved it in writing.

What to include

  • Trademarks and countries
  • Marketplaces in scope
  • Listings or sellers that worry you
  • People or agencies who can edit listings
Chat on WhatsApp Request a brand audit

Please do not send private dispute files in the first message.

Ready for a brand audit?

Request the audit and we will confirm scope, marketplaces and timing on a short call.

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